Cheshire Stored Vale Travelcard

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Cheshire Stored Vale Travelcard
In Cheshire (including Warrington) there is the option of paying for bus fares using a Cheshire Travelcard - which is like a pre-paid debit card where you top up in multiples of £5. Some operators give you a discount for using it, others allow you to use it to pay for your journey at the normal fare and some reserve discounts for certain ticket types e.g. only single tickets.

Current participating operators are:
Aintree Coachline - 10% discount
Arriva - 10% discount on single tickets only
Arrowebrook Coaches - 10% discount
D&G - up to 15% discount but not available on services operated from Adderley Green depot
Network Warrington - no discount
Stagecoach - no discount

That obviously leaves a number of services operated by operators which don't accept them - High Peak, First Potteries, Fairbrothers, Howards/Springfield, Tomlinson Travel, Mikro, Hollinshead, D Jones and Sons, Townlynx and Halton Community Transport.

Are the councils actively trying to get other operators to join the scheme? Some of the non-participating operators run ex-GHA routes and GHA did participate in the scheme so it seems like the number of routes you can use the Travelcard on is dropping slightly rather than increasing.