GHA Group (Bryn Melyn, Vale Travel + Others)

[Mayneway]

RE: GHA Group (Bryn Melyn, Vale Travel + Others)

(29/02/2016 06:37)telf23 Wrote:  Personally, I think GHA took the wrong approach to Warrington. They established a route already served by NW, a hard operator to compete against. You see it with the non NW routes that operate. Halton 62 doesn't pick up much in Stockton Heath, Arriva 110, 329 and 360 don't pick up much in Penketh and along Winwick road respectively, and First 100 doesn't pick up much through woolston. These routes are successful though because they're providing links to Runcorn, St Helens, Wigan and Manchester that NW don't operate. As it was stated earlier, GHA would have been more successful with a link maybe to Macc or Congleton, where their competition is small, and then branching into other routes.

To be fair though Fairbrothers does ok against NW on existing NW services. There will be people that are loyal to NW but there will be people that want a cheaper alternative, but like I've said people are thickle, they won't just switch to the new cheaper option straight away, they will watch for consistency and reliability and only then make the move, and the problem is they couldn't offer any of this.
It dosen't matter if your using nice newly painted branded buses, if you carnt offer what the passenger wants your not going to survive - who wants to stand at a bus stop in January waiting for a non exsistant bus to turn up.

I'm not Fairbrothers biggest fan - there's a lot if potential that he's not tapping into, but at least hes took NW on and is doing ok.