New Arriva Logo

[Raawwwrrr!]

RE: New Arriva Logo
Personally I find the logo although different, quite smart. Arriva have used their current logo and their 'turquoise' brand colour since the late 1990's, change seems right after 20 years. The use of links suggests interconnectivity. and the diagonal link suggesting a faster alternative from A (route) to B (route)

With regards to font, 2017 is leading to changes in many companies such as Tesco and ASDA who are now opting to use a more simplified and friendlier font on all of their instore POS. Next is another example of a company that moved very early into the lowercase rounded font revolution that is occurring for brands across the globe. Rounded fonts are much more fashionable and perceived as less aggressive and more approachable.

In regards to livery, I'm picturing something like the Hinkley Bus/Arriva Midlands Enviro 200 (White base, Blue skirt) such as YY15NJU #2000. I'd imagine 100% that white will be incorporated into the livery, especially given the new northern livery, and light blue is quite a hard colour to compliment when not on a white or royal blue background such as the MAX livery.